About Us
ABOUT WAKE UP & HUNT
Built From Experience. Grounded in Standards.
Wake Up & Hunt was created for athletes who don't wait to be chosen -- they choose to work.
This brand was built from firsthand experience with the grind: showing up early, staying late, being overlooked, earning everything, and learning the hard way that effort alone isn't enough if you don't also build knowledge, discipline, and direction.
Wake Up & Hunt exist to help athletes do both.
Why Wake Up & Hunt Exist
The athlete landscape has changed.
Athletes are now expected to:
- Perform at a high level
- Manage their image and opportunities
- Navigate NIL responsibly
- Prepare for life after sports
Most are never taught how.
Wake Up & Hunt exist to fill the gap -- with education, standards, and structure -- so athletes can create value during sport and long after it ends.
Our Philosophy
We believe:
- Effort is non-negotiable
- Discipline compounds over time
- Knowledge creates leverage
- Character outlast talent
- Value is earned, not given
We are not interested in shortcuts, hype, or entitlement.
We are interested in ownership, growth, and long-term thinking.
Who Wake up & Hunt Is For
Wake Up & Hunt is for athletes who:
- Take responsibility for their development
- Put in the work when no one is watching
- Want to understand the game beyond the field
- Care about who they become, not just what they achieve
- Are willing to learn, ask questions, and be coached
It doesn't matter where you start.
It matters how seriously you approach the process.
Our Approach
Wake Up & Hunt is:
- Education-first
- independent of all schools and athletic departments
- built to compliment -- not conflict with -- teams, coaches, and compliance
- Focused on long-term development over short-term outcomes
We support athletes through education, guidance, and opportunity -- not promises or pressure.
More Than Sports
Very few athletes play forever.
Wake Up & Hunt helps athletes develop:
- Skills that translate beyond sport
- Financial awareness and responsibility
- Professional habits and discipline
- Confidence in who they are without a jersey
Our goal is simple:
Help athletes succeed on and off the field.
Wake Up & Hunt is not for everyone -- and that's by design.
Wake Up & Hunt is independent of all schools and athletic departments. Participation does not guarantee NIL opportunities and does not affect eligibility.