High School Athletes
HIGH SCHOOL ATHLETES
Get In Early. Build What Lasts.
The athletes who arrive at the next level ready — mentally, professionally, and personally — didn't figure it out when they got there. They built the foundation before anyone was paying attention.
Wake Up and Hunt is for the high school athlete who is serious about what comes next. Not just the sport. The whole picture. The habits, the mindset, the knowledge, and the character that determine how far the work actually takes you.
This is where you get ahead of it.
Why High School Is the Right Time
Most athletes wait until college to start thinking about personal branding, NIL, financial responsibility, and life after sport. By then they're already behind — navigating a new environment, a new schedule, and a new level of competition all at once.
The ones who come in already knowing how to carry themselves, how to manage their image, how to think about money, and how to build something beyond the sport — those are the ones who make the most of their opportunity when it counts.
Wake Up and Hunt gives you that head start.
What You'll Build Here
This isn't a recruiting service or a shortcut to NIL money. It's a development platform built to prepare you for everything the sport doesn't teach you.
At the high school level Wake Up and Hunt focuses on the fundamentals that carry forward to every level of competition and every stage of life:
Mindset and Discipline — The habits, routines, and mental frameworks that separate athletes who reach their ceiling from the ones who blow past it. Work ethic is the starting point. Direction is what makes it compound.
Personal Brand Awareness — Understanding who you are, how you present yourself online and off, and how to build a reputation that opens doors rather than closing them. Before you monetize anything you need to understand what you're building.
NIL Education — High school NIL rules vary by state and association. We teach athletes how NIL works at a foundational level so that when the opportunity is fully available, you're ready to move with confidence and stay compliant. No rushing. No risking eligibility. No shortcuts.
Financial Basics — Most young athletes have never been taught how to think about money. We introduce the fundamentals early — budgeting, saving, understanding income — so that when real money starts coming in, you know what to do with it.
Life Beyond the Jersey — Very few athletes play forever. The ones who thrive after sport are the ones who built an identity bigger than the game while they were still in it. We start that work early.
For Parents and Families
We know that for high school athletes, families are part of every decision — and that's exactly how it should be.
Wake Up and Hunt is fully independent of schools, athletic departments, and recruiting processes. We do not contact coaches on behalf of athletes, we do not influence school or program choices, and we do not create pressure around performance or enrollment.
Parent and guardian involvement is welcomed and encouraged at every step. Our priority is always protecting your athlete's eligibility, their future options, and their long-term wellbeing — before anything else.
If you have questions about what participation looks like or how it fits with your athlete's current program, we're an open book.
Who This Is For
The high school athlete who takes their development seriously. Who wants to understand the game beyond the field. Who is thinking about college athletics — whether that means walking on, earning a scholarship, or competing at any level — and wants to arrive ready.
It doesn't matter what sport. It doesn't matter what size school. It doesn't matter if you have a hundred followers or a hundred thousand.
It matters that you show up with the right mentality and the willingness to build something real.
If that's you — you're exactly who Wake Up and Hunt is for.
The athletes who earn it at the next level started earning it long before they got there.
Wake Up and Hunt is independent of all schools and athletic departments. Participation does not guarantee NIL opportunities and does not affect athletic eligibility. All high school participation requires parent or guardian involvement and must comply with applicable state high school association rules.