NIL & Compliance

Simple rules. Clear expectations. No surprises. 

Name, Image, and Likeness (NIL) has created opportunities for athletes -- and new risks if handled the wrong way.

Wake Up & Hunt (WUH) exist to help athletes build value beyond the scoreboard -- while respecting school policies, eligibility rules, and the evolving NIL landscape. 

What NIL Means at WUH

NIL (Name, Image, and Likeness) allows athletes to earn compensation for the use of their personal brand.

At WUH, NIL opportunities are based on: 

  • Content creation 
  • Brand storytelling 
  • Apparel or product collaborations
  • Appearances or community engagement 
  • Educational or ambassador roles

NIL at WUH is never tied to athletic performance, playing time, or roster status. 

What WUH Does -- and Does Not Do 

WUH Does 

  • Offer deliverable-based opportunities
  • Provide education and guidance around personal branding
  • Emphasize professionalism, responsibility, and long-term thinking
  • Education-first approach to NIL income
  • Respect school and state NIL rules 

WUH Does Not

  • Pay for performance 
  • Influence recruiting or school choice 
  • Guarantee income, playing time, or roster spots
  • Act on behalf of any school or athletic department 

Who is Responsible for Compliance? 

Athletes

Athletes are responsible for: 

  • Understanding their school's NIL Policy 
  • Disclosing NIL activities when required 
  • Using their school's designated reporting platform (if applicable)
  • Communicating with their compliance office when questions arise 
  • Following team and conference guidelines 

WUH encourages athletes to communicate with their compliance office before and after any NIL activity. 

Wake Up & Hunt: 

  • Operates independently of all schools and athletic departments 
  • Structures activities around legitimate, clearly defined deliverables
  • Does not use institutional logos, uniforms, or trademarks without authorization 
  • Does not interfere with compliance processes 

Schools: 

  • Set disclosure and reporting requirements 
  • Manage eligibility and institutional rules 
  • Approve or restrict the use of school marks

WUH respect each institution's process does not interfere.

Disclosure & Reporting

  • Many colleges require NIL activities to be reported through a school-approved platform (e.g., INFLCR, Opendorse)
  • Some agreements must be disclosed within a set timeframe 
  • some schools review NIL deals for compliance, not approval 

Bottom line:  

If your schools requires disclosure, you must report your WUH activity. 

Compensation & Deliverables 

All WUH compensation (if applicable):

  • Is tied to specific deliverables 
  • Is agreed upon in advance 
  • Reflects fair market value for the work performed
  • Is paid only after deliverables are completed 

There are no bonuses for performance, stats, or wins. 

Financial Education (Foundational, Not Advisory) 

Wake Up & Hunt includes basic financial education to help athletes avoid common NIL mistakes. 

Education may cover:

  • Budgeting and cash-flow fundamentals
  • Understanding NIL income at a high level
  • General tax awareness (not tax advice)
  • Smart habits for long-term stability 

Wake Up & Hunt does not provide financial, tax, or investment advice. Education is informational and skills-based. 

Use of School Logos & Uniforms 

  • WUH does NOT authorize the use of school logos, uniforms, or trademarks 
  • Athletes may not use institutional marks unless they have written permission from their school. 
  • Personal photos and content are acceptable when compliant with school. policy 

High School & Pre-College Athletes 

For high school athletes 

  • Parent or guardian consent is required 
  • Opportunities must comply with state high school association rules
  • NIL activity cannot influence school choice or eligibility 
  • Many opportunities are educational or non-paid by design 

WUH prioritize long-term development over short-term exposure. 

Independent Relationship 

Wake Up & Hunt:

  • Is an independent company 
  • Is not affiliated with any university, conference, or high school 
  • Does not act as a recruiting service or collective

Athletes participate voluntarily and independent. 

Questions or Concerns? 

We encourage open communication. 

Athletes, parents, coaches, and compliance staff are welcome to reach out with questions regarding alignment, expectations, or process. 

Contact: wakeupandhunt@gmail.com

WUH supports athletes - while respecting the rules that protect them.