College Athletes
COLLEGE ATHLETES
You Earned Your Spot. Now Build Something With It.
Whether you walked on without a guarantee, earned a scholarship through years of work, or found your role as the player who makes everyone around them better — you belong here.
Wake Up and Hunt was built for the college athlete who understands that the sport is the vehicle, not the destination. The ones who show up early, stay late, and refuse to let four years of competition be the peak of what they build. The ones who want to leave college not just with a degree and game film — but with real skills, real opportunities, and a real foundation for what comes next.
This is that platform.
What WUH Offers College Athletes
Being a college athlete is a full-time job that nobody pays you enough to do. Between practice, film, class, travel, and recovery there is almost no time left to think about NIL, personal branding, financial responsibility, or life after sport — the things that will matter most the moment the final whistle blows.
Wake Up and Hunt handles that gap.
NIL Education and Opportunity We give athletes the foundational knowledge to understand their NIL rights, build their personal brand responsibly, and pursue opportunities that are legitimate, compliant, and actually worth their time. For WUH athlete partners, that includes a personal page on wakeupandhunt.com, an athlete-specific merch collection, and real revenue tied directly to their effort — not their depth chart position.
Financial Literacy Most college athletes have never been taught how to think about money. WUH provides practical, skills-based education on budgeting, managing NIL income, avoiding common financial mistakes, and building habits that compound long after the sport ends. This is not financial advice — it is financial education, and there is a difference.
Personal Brand Development Your name, your story, and your reputation are assets. We help athletes understand how to build and protect them — online and off — so that when opportunities come, you are ready to move with confidence and professionalism.
Life Skills and Career Preparation The jersey comes off for everyone. WUH helps athletes build the professional habits, communication skills, and self-awareness that translate into careers, leadership roles, and life beyond athletics. We start that work now — not when the season ends.
Community and Mentorship Access to a network of athletes, former competitors, and grinders who take development as seriously as you do. The WUH community is built on accountability, not hype.
The Athlete Partner Program
WUH athlete partners are the face of the brand. This is not a sponsorship handed to the highest-profile player on the roster. It is a partnership earned by athletes who align with what WUH stands for — work ethic, character, and the willingness to build something real.
As a WUH athlete partner you receive:
A personal athlete page on wakeupandhunt.com featuring your story, your goals, and your journey. Your own merch collection tied to your name and brand — with 50% of net revenue going directly to you. Access to WUH development resources, community, and the full Hunt Mode platform. A legitimate NIL partnership structured for full compliance with your school's reporting requirements.
Opportunities are based on alignment and effort — not playing time, roster status, or follower count. A walk-on with the right mentality will always have a place here.
How It Works
WUH is fully independent of all universities, athletic departments, and coaching staffs. We do not contact coaches on behalf of athletes, we do not influence roster or scholarship decisions, and we do not create any conflict with team culture or compliance processes.
Any NIL activity through WUH is deliverable-based and tied to legitimate brand work. No incentives are offered for enrollment, retention, or performance. All participation is voluntary and athletes are responsible for following their school's NIL disclosure and reporting requirements.
We exist to complement what great programs already build — discipline, accountability, and long-term thinking. Not to compete with it.
Your Story Matters
Every athlete who has grinded without a guarantee, fought for a spot nobody thought they could earn, or played a role nobody celebrated — has a story worth telling. WUH creates a platform for those stories to be heard.
Not to build ego. To build community. To show the next generation of athletes what the grind actually looks like and what it can actually produce.
Ready to Get Started?
If you are a current college athlete — walk-on, scholarship, or anywhere in between — and you take your development seriously, WUH wants to hear from you.
Apply at wakeupandhunt.com or reach out directly at zach.trevino@wakeupandhunt.com
Earned. Not Given.
Wake Up and Hunt is independent of all universities and athletic departments. Participation does not affect team status, scholarships, or eligibility. NIL activity through WUH is structured for compliance with NCAA and institutional rules. Athletes are responsible for following applicable school disclosure and reporting requirements. Wake Up and Hunt does not provide financial, tax, or legal advice. All education is informational and skills-based.